The Jargon Intervention
A brand clarity session for B2B companies who know their work is strong, but whose story could belong to anyone.
It's not that your marketing is weak. It's that your perspective is shaped by the boundaries of your category.
Most websites in your space lean on the same claims and the same handful of adjectives. 'We're passionate about innovative solutions' could describe almost anyone. Maybe your product really is different. Maybe your team is sharper, but if your language comes from the same pool as everyone else, none of that stands out.
Outside Voice helps you spot where your message has gone generic, and gives you a clearer direction to write from.
What I look at first
Before we talk, I go through:
Your website and core messaging
Your LinkedIn presence and recent content
Three competitors, reviewed with the same scrutiny
The language and claims that repeat across your category
Any campaign or sales material you want to include
The session
This is a 90-minute working session. Not just a conversation, but a chance to dig into the real questions:
What you actually do differently, stripped of the way you currently describe it
Where your message goes soft, vague, or interchangeable
What your competitors are all saying, and what you could say instead
The opinions and expertise already sitting inside your business, unused.
One point of view your marketing can be built around.
How to be more interesting culturally without sounding like you're trying
What lands in your inbox
Within three working days, you'll get a short, direct Outside Voice Report. No 70-page decks. No moodboards packed with adjectives. Just:
Where your brand is currently blending in, named plainly
The generic language and claims to cut
A clearer version of what makes you different
One brand point of view, ready to build from
Three editorial territories for future content
Five changes you can make this week
What to tackle next, and in what order
Who this is for
B2B tech, SaaS, adtech and media companies
Founders about to grow or reposition
Marketing teams who've stopped being able to explain what makes the company different
Brands whose website is accurate and completely forgettable
Companies putting out content constantly, with no recognisable voice underneath it
Teams heading into a website, campaign, launch or messaging refresh.
What this isn't
Not a rebrand. Not a copywriting project. Not a content strategy.
It's the clarity that comes before any of those steps. It keeps you from spending good money dressing up a generic idea.
How it runs
Pre-session questionnaire
Independent review of your brand and three competitors
90-minute working session, online
Written Outside Voice Report
30-minute follow-up call within two weeks
Investment
£650 + VAT
For the first three clients: a founding rate of £450 + VAT, in exchange for detailed feedback and permission to develop an anonymised case study.
I won't price this lower. The research, the session, the report and the follow-up add up to a full consultancy engagement, not just a paid coffee chat.
A brand clarity session for B2B companies who know their work is strong, but whose story could belong to anyone.
It's not that your marketing is weak. It's that your perspective is shaped by the boundaries of your category.
Most websites in your space lean on the same claims and the same handful of adjectives. 'We're passionate about innovative solutions' could describe almost anyone. Maybe your product really is different. Maybe your team is sharper, but if your language comes from the same pool as everyone else, none of that stands out.
Outside Voice helps you spot where your message has gone generic, and gives you a clearer direction to write from.
What I look at first
Before we talk, I go through:
Your website and core messaging
Your LinkedIn presence and recent content
Three competitors, reviewed with the same scrutiny
The language and claims that repeat across your category
Any campaign or sales material you want to include
The session
This is a 90-minute working session. Not just a conversation, but a chance to dig into the real questions:
What you actually do differently, stripped of the way you currently describe it
Where your message goes soft, vague, or interchangeable
What your competitors are all saying, and what you could say instead
The opinions and expertise already sitting inside your business, unused.
One point of view your marketing can be built around.
How to be more interesting culturally without sounding like you're trying
What lands in your inbox
Within three working days, you'll get a short, direct Outside Voice Report. No 70-page decks. No moodboards packed with adjectives. Just:
Where your brand is currently blending in, named plainly
The generic language and claims to cut
A clearer version of what makes you different
One brand point of view, ready to build from
Three editorial territories for future content
Five changes you can make this week
What to tackle next, and in what order
Who this is for
B2B tech, SaaS, adtech and media companies
Founders about to grow or reposition
Marketing teams who've stopped being able to explain what makes the company different
Brands whose website is accurate and completely forgettable
Companies putting out content constantly, with no recognisable voice underneath it
Teams heading into a website, campaign, launch or messaging refresh.
What this isn't
Not a rebrand. Not a copywriting project. Not a content strategy.
It's the clarity that comes before any of those steps. It keeps you from spending good money dressing up a generic idea.
How it runs
Pre-session questionnaire
Independent review of your brand and three competitors
90-minute working session, online
Written Outside Voice Report
30-minute follow-up call within two weeks
Investment
£650 + VAT
For the first three clients: a founding rate of £450 + VAT, in exchange for detailed feedback and permission to develop an anonymised case study.
I won't price this lower. The research, the session, the report and the follow-up add up to a full consultancy engagement, not just a paid coffee chat.