WHAT I DO 

Strategic marketing

For companies ready to scale.

Marketing strategy · Go-to-market planning · Brand positioning · Product launches · Fractional Marketing Leadership.

Thought leadership

Turning what you know into what people quote.

Content strategy · Executive visibility · Bylines and speaking · POV development.

Editorial consultancy

Content with a point of view.

Editorial strategy · Brand voice · Long-form content and campaigns.

Events & Community building

Building reputations that last beyond the event.

Event marketing · Conference content strategy · Speaker positioning · Executive roundtables.

The Edit

For B2B brands that have outgrown their language.

The Edit is a focused review of your positioning, messaging and content. We’ll strip away the generic language, find the idea worth owning and build a clearer direction around it.

90-minute working session · Brand and competitor review · Bespoke report

Find your angle

Your marketing might need an edit if…

Your homepage could belong to a competitor

Change the logo and nobody would notice. The language is technically correct, carefully approved and entirely interchangeable.

You struggle to explain what makes you different

You know there is a difference. Your clients probably know it too. But it disappears somewhere between internal conversations and the final copy.

You’re planning a launch, campaign or website refresh

But there’s little point in making more marketing until you know what deserves to be said.

Here's how it works

  • You complete a short questionnaire and send over the materials that matter: your website, pitch deck, content, campaign or sales messaging.

  • I review your brand alongside three competitors, looking at where the language becomes generic, where your difference gets lost and which interesting ideas are currently buried.

  • A 90-minute session where we strip away the filler, challenge familiar language and find a clearer angle for the brand.

  • Within three working days, you receive your bespoke editorial direction, including:

    • What needs to change

    • What to stop saying

    • A clearer articulation of your difference

    • One point of view to develop

    • Three editorial territories

    • Five immediate actions

  • A 30-minute follow-up to review what has changed, answer questions and decide where the new direction should go next.